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Loic – Is that really your name, and how do you pronounce that?

Yes, I am afraid so. Try this: “Low – eek”, it worked for my wife (well, after a few months).

What is your style?

Lots of candids and some fun staged shots, in bold colors and grainy black and whites. I prefer natural light but in the right circumstances I use remote flashes.

I shoot like I cook. I know the classic techniques and remember some basic recipes … but then I open the fridge and let the ingredients inspire me to create something new.

What about details and family portraits?

Of course … we don’t want your parents to disown you because you did not take a picture with uncle Bob. But let’s get those out of the way quickly so you can go back to enjoying your wedding day.

What kind of cameras do you use, and do you have backups?

I use Nikon DSLRs, and yes I have back-ups. For the camera geeks, I cover from 14mm to 200 mm at f2.8 in full frame, with various good fast primes thrown in for good measure.

Do we get the digital files?

The untouched files (copied straight from the camera), as well as the enhanced files (the selected best, with post-processing applied) are included in most packages (full resolution, unmarked).

How quickly do we get to see our pictures?

I like to under-promise and over-deliver. So let’s say within a couple of months, but I’ll usually beat that by a long shot. If you are local, I will invite you to see your pictures for the first time on a large studio screen. For out of towners and family & friends, I will put your pictures online on a gallery.

Where is your studio located? Do you travel?

I am based in San Francisco at 1345 Cole Street (@ 17th Street), San Francisco – 5 minutes from Haight & Ashbury. Google Maps

I love to travel.

What do I need to do to book you?

For weddings, contract + 50% retainer.

What forms of payment do you accept?

Personal checks. Goats also, but only the well behaved ones.

What about sales tax?

Internet file transfers and out of state deliveries of physical items are not taxable. California deliveries of physical items (CD, prints, albums etc) make the entire package taxable. The current sales tax rate is 8.75% for San Francisco.

Do you “hold” dates?

Sure, as soon as I have a client’s contract and 50% retainer, the date is secured. But until then I will do my best to fill my calendar with whoever is ready to commit.

Can we see more recent work and weddings that took place at our venue?

Over the last 10 years I have shoot about 400 weddings in the Bay Area, so there is a good chance I have shot at your location or a similar one.

Pictures are really important to me; what can I do to get great pictures?

I will give you my 2 cents, but after that it is your wedding and your choice.

The planning of your wedding (venue, timing, schedule, floorplan, etc) are critical. Here are a few pointers:

- Don’t get married at noon under a glaring sun. You will be squinting & sweating and the guys will pass out from heat exhaustion in their black tuxes. Use the shade of a tree or the softer late afternoon light.

- Don’t “pack it in”. Give yourself the (1) time, (2) space, and (3) emotional space to enjoy your wedding.

(1) time: do build into your schedule some “I am enjoying my wedding” time. Do give yourself the time to breathe and take it all in. Do not run around all day with a checklist and stopwatch in hand. I am not joking, I see it every year.

(2) space: meaning square footage. The maximum capacity of your venue is a limit, not a target. Do not fill your reception venue to more than 60-70% of capacity. Nothing feels more uncomfortable to everyone than having to elbow your way to go anywhere.

(3) emotional space: if your sister / aunt / mother / in-laws / dad suck the fun out of your life … don’t let them! Put them in charge of something, far – far away from you. If that’s not enough, elope! I travel.

- Professionals: wedding coordinators, DJs, makeup artists, florists – to name a few – are professionals for a reason. Use them. I am happy to recommend someone.

- Most important: don’t sweat the small stuff. Breathe and have fun.

What do past clients say about you?