What is your style?

I use different styles & techniques to tell the story of your wedding day.

Lots of candids and some fun staged shots, in timeless colors and grainy black and whites. I prefer natural light but in the right circumstances I use low powered remote controlled flashes.

I shoot like I cook. I know the classic techniques and remember some basic recipes … but then I open the fridge and let the ingredients inspire me to create something new.

This one the left is from my very first wedding, 10 years ago.

It taught me that the best parts in weddings come in small and unexpected moments.




At the core, I am a fly-on-the-wall, documenting raw, organic moments, as they unfold naturally.

I pride myself in my ability to make myself transparent, forgotten. Clients often refer to me as a Ninja.




But then I see something, and might jump in to ask you to “go make out under that tree”. And “bam!”, here you go, a staged-but-candid moment.




As a general rule, I shy away from heavily edited filters and gizmos. But then again every rule is meant to be broken, and I love to experiment and invent new stuff.

This gizmo here on the right for example, which I will use sometimes.

I can also add sound to your pictures (ask me how).

I even designed a cool rig (patent pending!) to take your pictures in 3D. Yes, 3D, as in IMAX / 3D glasses. Swing by the studio for a demo, it’s wild!



Photographing people is at the crossroads of two early interests of mine: people watching and technology. In my teens I began taking pictures with whatever camera I could put my hands on. Though my parents did not appreciate the unauthorized sale of my grandfather’s clarinette to finance my first camera, they quickly understood such an early interest should be nurtured.

While studying international business in London and Reims, France, I had a dark room in my dorm, but only took pictures for fun. My hopeful photography career got a jump start when I won a national contest to shoot and publish a book with Magnum’s legendary Sebastiao Salgado.

After college I put away my camera and focused on sensible things; steady job, starting a family, house plants that live longer than two weeks, etc. Nearly a decade passed and my passion for photography took a backseat to other goals and pursuits. I did however acquire some very useful skills in operation and business management that still serve me and my clients to this day.

Then one weekend in 2004 a friend let me borrow her Nikon D70 and my world has never been the same. My passion for photography was reignited and I soon started shooting portraits, small weddings and anything else that would sit still. When the company I worked for moved to Florida I gladly let them go and made the leap to full-time photographer.

Though I was born & raised in France the Bay Area is now my home. I live with my wife and two children in Cole Valley.

Photo courtesy of my friend FC Wong.


Loic – Is that really your name, and how do you pronounce that?

Yes, I am afraid so. Try this: “Low-eek”.

What about details and family portraits?

Of course … we don’t want your parents to disown you because you did not take a picture with uncle Bob. But let’s get those out of the way quickly so you can go back to enjoying your wedding day. And I know how much you slaved over the flowers, cake and venue, so I’ll be sure to cover the bases there as well.

Should we see each other before the ceremony?

There is no right or wrong answer. Try to factor in sunset time; if it is dark out when you walk out of your ceremony, then definitely do a first look. Or an engagement session. The benefit of the first look is that you get to hang out with your guests during the cocktail hour. If you prefer to not see each other before the ceremony, the cocktail hour is when we’ll be taking your pictures.

How many hours of coverage will we need?

I need to ask you a few more questions before I can answer, but here is a typical timeline for a one venue, 6 hours of coverage wedding, with first look. The planning of your wedding (itinerary, schedule, floorplan, etc) is critical. That’s why all my packages include a thorough planning conference call.


What kind of cameras do you use, and do you have backups?

I use Nikon DSLRs, and yes I have back-ups. For the camera geeks, I cover from 14mm to 200 mm at f2.8 in full frame, with various good fast primes thrown in for good measure.

Do we get the digital files?

The untouched files (copied straight from the camera), as well as the enhanced files (the selected best, with post-processing applied) are included in most packages (high resolution, unmarked).

How quickly do we get to see our pictures?

I like to under-promise and over-deliver. So let’s say within a couple of months, but I am usually much faster. If you are local, I will invite you to see your pictures for the first time on a large studio screen. For out of towners and family & friends, I will put your pictures online on a gallery.

Church ceremonies

If you are getting married in a church, make sure you fully understand the house rules for photography. The rules vary wildly from priest to priest, and from church-lady to church-lady. You will typically have much more flexibility if you BYO priest. Please realize: I have to respect the rules of your church, whatever they may be.

Outdoors ceremonies:

Don’t get married at noon under a glaring sun. You will be squinting & sweating and the guys will pass out from heat exhaustion in their black tuxes. Use the shade of a tree or the softer late afternoon light. Based on your location, date and hour I can give you a good idea of where exactly the sun will be, and recommend an orientation for your ceremony.


Where is your studio located?

I am based in San Francisco at 1345 Cole Street (@ 17th Street), San Francisco – 5 minutes from Haight & Ashbury. Google Maps

What do I need to do to book you?

Simple: contract + 50% retainer. Personal checks are preferred. Internet file transfers and out of state deliveries of physical items are not subject to sales tax. California deliveries of physical items (CD, prints, albums etc) make the entire package taxable. The current sales tax rate is 8.75% for San Francisco.

Do you “hold” dates?

As soon as I receive your contract and 50% retainer, the date is yours.

What else can I do to have a great wedding day?

– Don’t “pack it in”. Give yourself the (1) time, (2) space, and (3) emotional space to enjoy your wedding.

(1) time: do build into your schedule some “I am enjoying my wedding” time. Do give yourself the time to breathe and take it all in. Do not run around all day with a checklist and stopwatch in hand. I am not joking, I see it every year.

(2) space: meaning square footage. The maximum capacity of your venue is a limit, not a target. Do not fill your reception venue to more than 60-70% of capacity. Nothing feels more uncomfortable to everyone than having to elbow your way to go anywhere.

(3) emotional space: if your sister / aunt / mother / in-laws / dad suck the fun out of your life … don’t let them! Put them in charge of something, far – far away from you. If that’s not enough, elope! I travel.

– Professionals: wedding coordinators, DJs, makeup artists, florists – to name a few – are worth every penny. Happy to recommend someone.

– Pinterest, wedding blogs and wedding magazines are designed to make you feel inadequate about your wedding. So that you buy more stuff … that nobody will remember. Stay away from it all.

– Most important: don’t sweat the small stuff. Breathe and have fun.


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